Friday, July 11, 2014
To make your web page more findable, it’s important to understand how and where to use keywords. A keyword is simply a word or phrase that describes your website, web page, or document. It’s what someone would type in a search box if they were looking for your content.
You can make your page more findable – also known as search engine optimization or SEO – by putting keywords on your page in strategic locations:
Your entire website or department pages might have many important keywords, but each individual page will only have a few. You should place important keywords at the beginning of the page title and the H1.
Here are some examples of titles and headings where the keyword (in bold) was placed at the end or left out entirely.
Mark your calendar for this year's Homecoming event
Now look at those same examples where the keyword has been placed at the beginning of the title or heading.
Homecoming 2014 Dates
You can also use keywords in your image file names and alternative text. (Review our blog post Get the Most from your Web Images to learn how. If you must link to a PDF, make sure you use best file naming practices when saving files. Of course, your on-page text should include keywords.
To use keywords effectively, you have to think like your visitors do. That means you’ll have to use the keywords they are searching for. Usually, that means using simple language. For example, a web page about bus routes should be called “Bus Routes,” not “Mass Transit Configurations.”
If it turns out your audience is not finding the information they are looking for, even though your web page has it all right there, the problem might be that you’re not using the right keywords. Listen to the words they use when they tell you they can’t find something and then check your page to see if you’re using the right terms in the page title, headings, and on-page text.
If you need help making your content easier to find, contact the Web Content team. It's our privilege to serve you.Posted at 9:06 AM | Permalink
Monday, June 9, 2014
Images can make your web page more visually appealing, and add interest and information that text alone can't. Sometimes, "a picture is worth a thousand words." (Don't forget to size and optimize your images for the web, using this Tutorial: Preparing Images for the Web.)
But, you can get even more benefits from images on your web pages by adding Alternative Text.
Adding alternative text, or alt text, to your images is an easy way to improve Search Engine Optimization (SEO) for your web page. It can also make your page more accessible to visually impaired visitors.
When most people look at this degree page, they see a photograph, text, and a button:
When search engines visit or crawl your pages, they only see code and text:
Search engines use two clues to understand images, and you control both:
You can review best practices for naming your files in our blog post, "Improve your file names and reap rewards."
You can add alt text to images in Web Manager through the image properties tool.
By using relevant keywords in your alt text and image file names, you help search engines understand your content and make your page more findable. This is true both for on-site search and on the World Wide Web.
People with vision problems often use screen readers to tell them what is on your web page. Screen readers can tell if an image exists, but they can't get any value from the image unless you add alt text to let them know what it's about. If the image is purely decorative, it's OK to leave the alt text blank.Posted at 8:13 AM | Permalink
Monday, May 26, 2014
The navigation set is the set of links on the left-hand side of the page. The purpose of the set is to show users the available information within a section of pages, and provide a way for them to view it.
|Navigation sets can be applied to pages in the Page Properties. Publishers can edit navigation sets.|
Web Manager Publishers have the ability to update and create navigation sets.
Normal Users will need to contact their publisher to edit or create navigation sets.
Users in academic departments have two options, depending on the size of the update:
Monday, May 12, 2014
Not sure if you should use "theatre" instead of "theater"? Do you know if it's "East Campus" or "Campus East"? You can find the correct terms and their descriptions in the Editorial Style Guide.
The Editorial Style Guide is the official source for:
Also, remember to always use the Web Manager spell check tool before publishing a page! The spell check tool is found on the top row of the WYSIWYG toolbar in Web Manager and it looks like this:
Posted at 9:33 AM | Permalink
Monday, April 7, 2014
Working with tables in WYSIWYG boxes is easy when you know how! This post will assist you in all things having to do with tables.
View a 2-minute video tutorial on creating tables
Posted at 11:32 AM | Permalink