Liberty Flames student-athletes raised nearly $7,500 through the Dollar Makes A Difference (DMAD) Campaign.
Liberty Flames student-athletes began the 2019-20 academic year by impacting the community during the month of September.
At the beginning of each school year, student-athletes collect funds to purchase and deliver school supplies to Lynchburg area schools through their annual Dollar Makes A Difference (DMAD) Campaign. This year, Liberty Athletics teams raised $7,485.59, a $2,866.92 increase from last year's total. Liberty Student-Athlete Development Coordinator Jennifer Burris and the rest of the Academic Affairs for Athletics staff helped organize the campaign again this fall.
The drive started nine years ago from a conversation Kristie Beitz, Liberty's Senior Associate Athletics Director for Academic Affairs, had with a former football player and has grown into an annual competition for Liberty's athletics teams.
This year's winning team and recipient of the Golden Ruler was the track & field team, who raised over $1,400.
The Liberty softball program finished second with over $1,200 collected. The women's lacrosse program finished third with nearly $1,100 raised, followed by swimming & diving (nearly $600) and men's soccer (nearly $500).
Liberty student-athletes from the volleyball, track & field, softball and women's lacrosse teams participated in Flames READ initiatives at Payne Elementary School (Sept. 13, 20 and 27) and at Linkhorne Elementary School (Sept. 14). Members of the women's lacrosse and track & field squads also served at the Payne Elementary School Back to School Carnival on Sept. 14.
Finally, the men's and women's track and field teams cheered on and supported runners at the Virginia 10 Miler, Sept. 27.
During the month of October, Liberty Flames student-athletes will be involved in many community service activities, including: • Flames READ at Leesville Road Elementary School (Oct. 10) • Seventh Annual Spooktacular Kids Carnival (Oct. 12) • Donuts with Dad at Linkhorne Elementary School (Oct. 24 and 25) • Pirate Reading and Math Night at Payne Elementary School (Oct. 24) • Trick or Treat So Others Can Eat (runs all month long)
Liberty University student-athletes have embraced the concept of "pay it forward" by demonstrating love, caring for and serving the local community. Using the NCAA athletic platform, Flames and Lady Flames student-athletes impact the lives of individuals of all ages in both public and private sectors.
During the 2018-19 academic year, Liberty's 550 Division I student-athletes provided over 11,200 hours of service through 118 community service events. Over this past summer, new Liberty Flames student-athletes became acclimated to the Lynchburg community through community outreach on three consecutive Saturdays in July at Park View Community Mission.
Liberty student-athletes will continue to serve the Lynchburg community and surrounding area under the initiatives of #PayItForward and #FlamesGiveBack on social media throughout the 2019-20 academic year.