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Student-run public relations firm approved by PRSSA

December 30, 2011 : Liberty University News Service

The Liberty University chapter of the Public Relations Student Society of America (PRSSA) was honored this month as the PRSSA’s National Committee approved its student-run firm, Innovations, for national affiliation.

While there are more than 100 student-run firms across the country, only a select few meet the criteria to be affiliated on a national level. With affiliation comes greater opportunities for future client referrals, more professional fieldwork for students and applications for Student-Run Firm Awards.

“This is a major milestone for our PRSSA chapter as we continue to provide Liberty University students with the public relations experience and hands-on education that will benefit them for a lifetime,” said Jonathan Negroni, firm director.

Liberty’s chapter of the PRSSA is offered through the School of Communication. Under the leadership of former Liberty PRSSA chapter president Ashley Elia, the club worked to ensure the firm met all requirements for affiliation, which includes completed client profiles and services, an implemented case study highlighting the firm’s best work, a letter from the Liberty PRSSA Academic Adviser, Amy Bonebright, a brief history of the firm’s origins and a letter from the firm director.

With its new affiliation, the firm plans to expand its clientele base, which includes Special Olympics of Virginia, Invisible Children and Sweet Frog.

Keri Cook, president of the Liberty PRSSA, said the national recognition allows the group to provide more opportunities for students.

“We are thrilled to have achieved this honor. Liberty PRSSA Innovations is proving itself to be one of the most professionally accomplished and results-oriented student-run firms in the nation,” Cook said. “This is one more reason that students pursuing careers in communications would benefit from joining our PRSSA chapter and receiving the wealth of hands-on experience it offers.”