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Liberty University Launches New Brand Identity Guide

July 25, 2006
|  Lynchburg, Va.
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Liberty University Launches New Brand Identity Guide
Liberty University Branding Guide

The Liberty University Office of the Chancellor is proud to introduce the Liberty University Brand Identity Guide. Liberty's Office of University Relations led in the effort to establish this Guide for our University.

The Brand Identity Guide strategically positions Liberty University to more effectively and consistently communicate to the public its true identity by a means that ensures the proper application of University approved colors, logos, and methods of use.

The results of extensive national research and in-depth LU inter-departmental discussions and formal committee work have resulted in a very comprehensive university brand initiative, both in breadth and depth.

The University continues to experience dynamic growth and a growing reputation for academic Christ-centered excellence. For these reasons it was critical that Liberty University establish, and subsequently should adhere to, a brand identity that speaks to the heart of the organization's mission and vision for the future.

Your efforts to support this branding initiative are critical to the successful implementation of a consistent brand identity, and we are excited to provide you with this resource.

We look forward to your partnership throughout this ongoing branding enterprise. To that end, should you have any questions or comments, please don't hesitate to directly contact the Office of University Relations at 434.592.3274 or dkegle@liberty.edu.