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Jones Tabbed New Director of Major Gifts

November 19, 2009
|  Lynchburg, Va.
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Former football and wrestling student-athlete Roy Jones has joined the Flames Athletics Department as Director of Major Gifts for Athletics.

Former football and wrestling student-athlete Roy Jones has joined the Flames Athletics Department as Director of Major Gifts for Athletics.

Liberty University Director of Athletics Jeff Barber has announced the addition of Roy Jones to the Athletics Department. The former football and wrestling student-athlete has joined the staff as the Director of Major Gifts for Athletics.

Prior to his new position with athletics, Jones served four years as the Director of Development in the University's Advancement Office.

Since 2005, Jones' has worked in the areas of major gifts, planned giving, gifts in kind, and direct mail fundraising and contributed to nearly $5 million in annual donations.

"The goal of Chancellor Falwell and this Athletics Department is to have a Top 20 Division I athletics program," stated Barber. "A major part of that vision is having facilities that will allow us to recruit and compete at the highest level and with the other Top 20 programs."

"The addition of Roy to our staff will allow us to continue to make significant strides in providing to all athletics programs the types of facilities that we need to accomplish our goals," added Barber.

Jones' initial responsibilities with the Athletics Development team will be to oversee fundraising efforts for the expansion of Williams Stadium. Prior to the beginning of the 2010 season, the on-campus facility will receive more than an additional 7,000 seats, brining the stadium's capacity to 19,200.

The expansion project will be the first of three phases that will bring the total seating capacity of the facility to 30,000 over the next five years, putting Liberty's football complex on par with those at the highest level of NCAA Division I competition.

In addition, Jones will work with donors and prospective donors in the area of major gifts, defined as those at the $10,000 level and beyond.

"We are very pleased at the opportunity to add someone of Roy's caliber and experience to our Athletics Development team," commented Assistant Athletics Director for Development Bob Good. "He will immediately play a vital role in coordinating the capital campaign for the expansion of Williams Stadium.

"In addition, he will be working to cultivate those relationships with friends of Liberty Athletics throughout the nation who can help to provide the financial support required to continue to improve our facilities and take our program to a position of national prominence," added Good.

Before returning to Liberty in 2005, Jones served 10 years as the Vice President of U.S.A. Direct, where he oversaw all direct mail fundraising for national charities and political committees served by the company.

He began his career in fundraising and marketing in the political campaign arena, where in 1991-92 he served on the staff of President George H. W. Bush in the Bush-Quayle Presidential campaign. In 1990, he was a consultant for two successful campaigns for the U.S. Congress and a victorious presidential campaign in Guatemala.

Jones has also conducted training schools on fundraising, voter contact, and grassroots organizing for President Lech Walesa's political party, Solidarity, in Poland.

Between 1986 and 1989, he served as director of coalition development at the National Republican Senatorial Committee.

Jones is a graduate of Liberty University, having earned a bachelor of science degree in political science and a master degree in human relations-business leadership.

He was certified by CFRE International in 2008, and is one of only 159 Certified Fund Raising Executives in the state of Virginia. Jones is a member of the Council for Advancement and Support of Education (CASE), and the Association of Fundraising Professionals (AFP).

While pursuing his educational degrees at Liberty, Jones was a two-sport athlete, competing as a member of the Flames football and wrestling programs.

Jones was a three-year starter in football, where he played at three different offensive line positions and at tight end. As a senior, Jones helped Liberty to a 9-1-1 record, which is still the best season winning percentage in program history.

On the wrestling mats, Jones was an All-American at heavyweight, where he won three tournaments, the Eastern Regional Championship, and placed second in the NCCAA Nationals in 1978.

Jones and his wife, Melinda, who is also a graduate of Liberty have three sons: Jesse (26), Nathan (24) and Grant (17).