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Liberty Athletics to Host Play 4 Kay Events on Saturday

March 17, 2014
|  Lynchburg, Va.
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Play 4 Kay Flyer

Liberty Athletics, in conjunction with Liberty's Student-Athlete Advisory Committee, will host several Play 4 Kay events on Saturday to benefit the Kay Yow Cancer Fund. The events will take place at the intramural fields located behind Liberty Softball Field and all are welcomed to attend.

The day's activities get underway at 10 a.m. with a sidewalk art competition. Entry fee for the competition is $5 and chalk will be provided. A $100 cash prize will be awarded to the winner of the event. The action continues from 11:30 a.m.-1:30 p.m. with a block party for cancer survivors featuring food, music and games.

During the afternoon, the Lady Flames softball team will play North Carolina Central in a doubleheader beginning at 2 p.m., while the Liberty baseball squad will take on High Point at 3 p.m. There will be opportunities at both games to donate to the Kay Yow Cancer Fund as well as learn more information about the initiative.

Saturday's events are a part a series of initiatives at each of the Big South Conference's member institutions during the 2013-14 academic year. The Big South is the first Division I conference to formally adopt the Kay Yow Cancer Fund as its conference-wide charitable beneficiary.

The Kay Yow Cancer Fund's Play 4Kay is its annual, nation-wide initiative that invites student athletes, coaches and communities to host athletic events as a platform for fundraising and awareness. The Kay Yow Cancer Fund is a charitable organization committed to being a part of finding an answer in the fight against women's cancers. Since 2007, the Play 4Kay campaign has raised more than $2.6 million to support the Kay Yow Cancer Fund's mission of funding scientific research and assisting the underserved.

The organization's founder Kay Yow, the late N.C. State head women's basketball coach, believed that coaches not only share a profession but a community. Coach Yow's vision for the Fund encompassed not only her wish to fund women's cancer research but also her desire for coaches and student-athletes to enrich their lives by serving others. Her goal was for a nation of coaches and their student-athletes to come together "as one" to raise awareness and funds to support women's cancer research; and each year that goal is realized through the Kay Yow Cancer Fund's Play 4Kay initiative.