Sep 23, 2008

90.9 Relaunches

by Megan House

Liberty University’s radio station — 90.9 The Light, celebrated its re-opening with a relaunch party last Wednesday in front of the radio station in the courtyard. More than 600 students filled out surveys that asked them to rate the station and give ideas on how to improve its programming, and received a free cookie in return. During the summer, the radio station experienced a major face-lift, and the relaunch party was celebrating the completion of the construction.

A table was set up from 8 a.m. to 7:30 p.m., but the most action happened after convocation until 2:00 p.m.. The Light broadcasted live from the party with a Live on Liberty show. It typically airs weekly on Wednesdays from 1:00 p.m. to 2:00 p.m. from the dining hall.

“We broadcast 100 percent live,” Josh Wood, assistant operations manager, said. He said they interviewed approximately 100 students at the relaunch party, but they usually interview more than that in the dining hall each week.

Although the studios were not being used to air shows for some time during the construction, The Light never shut down, but remained live with limited access. Wood said that since the old studios were rotting from the inside out, everything was renovated.
“We had three recording studio areas,” Wood said. “All of them were completely redone. They put in new walls, new equipment, new furniture, new everything.”

In an e-mail, station manager Jamie Hall said that the construction has caused some challenges but he said the student workers for the station have been patient and done a great job this semester. He has high expectations for the rest of the year.

“We hope to improve the quality of our programming this year with the upgrades and to continue to train students that will go out into the broadcast industry and have an impact,” he said. “The facility upgrades will give us one of the nicest campus radio stations in the state, if not the country.” He said they have been blessed to have the support of Liberty and the generosity of their listeners.

“We feel like this will be our best year,” Hall said.

Katie Thomas, a senior, said she listens to The Light on a regular basis.

“I usually have it on in the mornings when I come to school,” she said. She doesn’t necessarily follow any of the shows, but she really likes the music. “The music helps me get through the day.”

Wood said that at the time of the relaunch party, all the regular shows are back on air.

The Light plays a variety of music, consisting of Christian modern rock, hip hop, R&B and other Christian genres. The studio originally went on air in February 1980 and was known as WLBU. It was Oct. 8, 1992 when the station was changed to 90.9.

According to its Web site, the station became known as “The Light” in August of 1995. The Web site says:

“This was chosen as a symbol of the station’s desire to shine the Light of God’s love throughout Central Virginia. Philemon 1:6 was chosen as the station’s theme verse: ‘that the sharing of your faith may become effective by the acknowledgment of every good thing which is in you in Christ Jesus.’”

To see The Light’s full show schedule, visit its Web site at www.thelightonline.com.


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