Oct 14, 2008

Bookstore celebrates football success with Terrific Tuesdays

by Brandon Gallagher

Students will receive 20 percent off clothes and books (except textbooks) at the Liberty University Bookstore today only as part of the Terrific Tuesday program.  

The Bookstore is again offering a chance to cash in on the success of the football program through Terrific Tuesdays, which is only available on the Tuesday following a home football game.

For every touchdown the Liberty football team scores in the game, a 5 percent discount will be offered on all Liberty merchandise, with the exception of school supplies and textbooks. The offer is capped at 25 percent. The program is for students, faculty, staff and fans of Liberty football.

“The program started at the end of last season. Kevin Keys, the Assistant AD-External Operations, came to me last year with the idea.

I thought it was great so we implemented it immediately to see what the students thought,” Ellen Mayes, store manager, said.
The idea has been a rousing success as far as students are concerned.

“I think it is great. The football team plays well on Saturday, and on Tuesday you can go into the bookstore and buy a $50 sweatshirt for $38. I think it is great for fans and students alike,” senior Andy Claudio said.

The Terrific Tuesdays deal runs all day on qualifying Tuesdays when the bookstore is open from 8:30 a.m.- 7:30 p.m. The discount is also available at the East Campus Bookstore next to Doc’s Diner.

Tuesdays are traditionally a slow day for the bookstore, and this sales approach has drummed up quite a bit of business for the bookstore.

“Everyone is excited about it. The feedback has been very positive. This program has increased our business a great deal on Tuesdays after the game,” Mayes said.

“I just think it’s great. I had no idea the bookstore was offering this deal. Now I really want the team to do well,” senior Johnny Adams said.


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