Mar 27, 2007

Monogram mission completed

by Amy Field, Asst. News Editor

Rocks and shrubs made up the finishing touches that were added to the Liberty Mountain monogram on Thursday, March 8, during a ceremony for the final rock placement. Attendees at the event included Dr. Jerry Falwell, his sons Jerry Falwell, Jr. and Jonathan Falwell, as well as a number of other university officials. Lynchburg’s ABC—affiliate, Channel 13, also covered the completion of the landmark. Lee Beaumont, the director of auxiliary services at Liberty, has been deeply involved with the project, working under Falwell Jr., whose idea it was to construct the monogram in the first place.

“This was an engineering feat,” said Beaumont, referring to all the details that had to be monitored during the construction. “To work on a steep slope such as this and move all the required material up dirt logging roads in the winter shows the creativity and determination of those who planned and built the monogram.” Because of his enthusiasm for this project, Falwell Jr. was able to take a vital part in the completion ceremony – driving one of the front-loaders used to build the monogram, he dumped the last few rocks into place.

He was pleased with the end result of the project, something he was inspired to do after seeing a number of other institutions with the logos displayed on nearby hills.

“I was hoping (the monogram) would look as good as the artist renderings that were done ahead of time. I think it actually looks better,” said Falwell, Jr.

“I have looked at other university mountain monograms online, and I think LU’s is by far the largest and best-looking monogram of any of the ones I have seen. It is much more tastefully done than most monograms.”

The red and white rocks that were used came from Appomattox Lime Com-pany, and the plants came from nurseries in the Lynchburg area.

Six months of hard work, hours of planting foliage and placing around 4,000 tons of stone have gone into making Liberty’s monogram the emblem that it is.

Great lengths were taken to ensure the consistency of the environment surrounding the monogram as well.

“All the trees that were removed were chipped and were returned to the site in the form of mulch,” said Beaumont. Although the monogram has been completed, there will be at least one more expected addition in the near future to the mountainside.

“A gazebo will be placed up there soon for people to sit relax and enjoy the view,” said Beaumont.
The monogram stands as a landmark for Liberty University, and it is visible from miles away. Students have reported a clear view of the red and white symbol from as far as the top of Sharp Top Mountain, in the Blue Ridge Parkway. While the monogram is meant to represent the university, it may soon be seen as a part of the Lynchburg community as well.

“I think it will become a signature of this region. (People) will start seeing it in promotional materials for both Liberty and other groups in the Lynchburg area,” said Falwell Jr.

The monogram will definitely be mainly for the school’s representation, however. “Liberty athletics will…find creative ways to use the monogram as a marketing tool,” said Falwell Jr.

Contact Amy Field at afield@liberty.edu.



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