Showcasing Snowflex
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Video of snowboarder’s talents captures the attention of major websites
Photo credit: Elizabeth Fry
After five years of operation, the Liberty Mountain Snowflex Centre (LMSC) is still receiving attention thanks in part to the talents of Jason Anderson and Isaac Gibson.
During the summer, Anderson, an LMSC employee who works at the facility during the non-peak skiing and snowboarding months, and Gibson, a senior graphic design major minoring in cinematic arts, collaborated to put together a video featuring the unique facility. Much to their surprise, the video went viral, gaining more than 60,000 hits and 4,500 likes in one week, according to a Liberty University News Service article.
“I definitely did not expect the video to do as well as it did,” Gibson said. “I was thinking if the video got 10,000 views I would be stoked. … I was completely blown away.”
According to Gibson, the video was also posted to four of the most popular snowboarding websites and also gained the title of most popular video of the week on Snowboarder Magazine.
Viral — A student-filmed video of snowboarder Jason Anderson on top of Snowflex hit the internet and quickly gained popularity. Photo credit: Amber Lachniet
“The video ended up on a lot of rad major snowboarding websites, which was pretty wild,” Anderson said.
According to Anderson, he and Gibson only met in the summer and quickly became friends. Each of them utilized
their skills to put together the video.
With the experience Gibson gained in his cinematic arts classes, he strung together several clips of Anderson
landing tricks on the apparatus at Snowflex.
“I have always had a fascination in cameras, whether it be for photography or video,” Gibson said. “There is something special about capturing an image through the lens of a camera.”
According to Anderson, his snowboarding skills have their origin in a trip he took to Massanutten Lodge in McGaheysville, Virginia, when he was 12 years old. For Anderson, the trip triggers memories of when he first began to love the sport.
In the video, Anderson performs several tricks, including aerial stunts and jumps, on Snowflex’s ramps and rail features.
After Gibson finished the original filming stages, Anderson edited and posted the completed production on Vimeo, where it quickly gained viewers.
“Isaac is incredibly humble about his amazing filming and editing talent, and such an awesome guy to work with,” Anderson said.
With all the attention the video has received, Gibson said he believes that more people will be aware of Snowflex and all it has to offer.
For more information on LMSC, visit liberty.edu/snowflex.