Domino’s opens Main Street store

Pizzeria — Domino’s has unveiled its “pizza theater” in its new location where customers can watch their pizza being made, the only Domino’s of its kind in Virginia. Photo credit: Joel Ready

A ribbon cutting ceremony was held Oct. 4 at 4 p.m. to celebrate the grand opening of a new Domino’s Pizza “pizza theater” located on 910 Main Street, Lynchburg, Va.

“This just opened on Monday,” owner and operator Kenneth Cobbs said. “We are the only Domino’s Pizza in Virginia of this style. This is an open kitchen called the pizza theater. We have seating for 13 people, we have a chalk wall to communicate back and forth to our customers, and there are only around 12 in the country.”

This new franchise provides a different way of doing things that makes the customer more involved.

“It’s a totally new design,” Cobbs said as he talked about the many new features of this restaurant. “We get to engage with the customers as we make the pizzas. We are looking at each other face-to-face as the customer is part of the process, making it look like the customer is in the kitchen with us making the pizza.”

According to the Domino’s Pizza downtown website, customers can come to the new pizza theater and watch as their pizza is being made.

“The new Domino’s has a great atmosphere,” Liberty University sophomore Jennifer Tari said. “I really enjoyed seeing the pizza being made and hanging out with friends in the comfortable environment they created.”

Cobbs said that there are many quick options to choose from, including freshly-made salads and pizza by the slice. Customers also have the option of dining in or carrying out.

“I already own multiple stores in Lynchburg, and we felt like this was a market that needed some lunch business and a need for late night pizza service as well,” Cobbs said. “We are open till midnight during the week and 1 a.m. on weekends. We are locally owned. I live in the Lynchburg area, and I work in all my stores. It’s a family business. I own 10 Domino’s Pizzas in the Lynchburg area, all the way from Danville to Buena Vista.”

Open for lunch and dinner, the new Domino’s Pizza offers takeout and delivery, as well as catering and the perfect environment for a group dinner. As the official sponsor for Liberty Athletics and the Student Flames Club, they will soon be accepting Flames Cash.

“We are a huge supporter of Liberty University with our mobile store that we do there for the games. Everything we do for students at the Wards Road location, we will be doing down here as well,” Cobbs said.

“I’m really excited to go try out the new Domino’s Pizza downtown,” Liberty student Kaitlyn Nelson said. “My friends and I are always looking for new places to try in Lynchburg, and this sounds like a great place to go.”

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