Liberty University’s advertising team placed second at the District 3 National Student Advertising Competition (NSAC) April 23 and 24 in Charlotte, N.C., just barely falling behind the University of Virginia.
The team also received the top presentation award.
District 3 includes schools from Virginia, North Carolina and South Carolina.
Each year, the NSAC, which is sponsored by the American Advertising Federation, provides students with a case study outlining the history of a corporate sponsor’s product and current advertising situation. This year’s national client was State Farm Insurance (see the team's ads below). Students researched the product and developed a fully integrated advertising campaign to present to a panel of judges.
“Being on the advertising team gave us real-world experience,” said Eli Overby, an advertising major. We developed a campaign from the bottom up. It was an incredible experience.”
The group, under the direction of Communications professor Dr. Angela Widgeon, had two semesters to plan and prepare for the competition.
“The [team] received so much praise from other coaches, teams, judges and the district coordinator,” Widgeon said.