Vicky Martin, D.S.M.

Dr. Vicky Martin

Associate Professor/Chair

Liberty University
Department of Sport Management
DH 1165 A
Lynchburg, VA 24502

 (434) 582-2110

 (434) 582-3824

 Curriculum Vitae



D.S.M., United States Sports Academy, Daphne, Ala.
M.A., University of Tulsa, Tulsa, Okla.
B.S., Oral Roberts University, Tulsa, Okla.

Courses Taught

SMGT 250 Practicum
SMGT 399 Interim Internship
SMGT 401 Sport Methodology, Methods and Practices
SMGT 406 Issues and Trends
SMGT 410 Sport Marketing
SMGT 499 Internship
SMGT 503 Ethics in Sport
SMGT 633 Management and Leadership in Sport Organizations

Educational Experience

After joining the Sport Management faculty at Liberty in 2005 as an associate professor, Dr. Vicky Martin was promoted to the chair of the Sport Management Department in 2006. Soon after this, Martin was elected by her peers to serve as the chair of the Athletic Senate Committee from 2006-2009. After becoming the chair of the department, Martin desired for students to have the ability to study sport management not only at the undergraduate level of learning, but also at the graduate level of learning while at Liberty. She began to develop the foundations of a graduate sport management program. In 2009, Martin proposed the sport management graduate program that she had been developing for three years. This program was officially approved by SACS (Southern Association of Colleges and Schools) and was launched in the spring of 2010. Martin is currently leading the Sport Management Department through specialized accreditation through the Commission on Sport Management Accreditation (COSMA). 

A highlight in the educational career of Martin occurred in 2009 when she was invited to attend the Oxford Round Table in Oxford, England. The topic of discussion at the Round Table was “women in leadership.” Another highlighted moment was when she was presented with the “Outstanding Woman in America” award in 1987 and was deemed as an “Extraordinary Student of America” from 1985-1998. 

Prior to coming to Liberty, Martin taught in the Sport Management Department of Florida Southern College in Lakeland, Fla. While teaching at Florida Southern, Martin was simultaneously pursuing her Doctorate of Sport Management at the United States Sports Academy. She received her D.S.M. in 2003. Prior to moving to Florida, Martin taught physical education courses for both Peace College and Oral Roberts University. 

Research areas of interest to Martin are: women in sport, female mentorship in sport management, sport marketing, student-athlete welfare and NCAA sports. 

Sport Industry Experience

Martin possesses a wide range of experience within the sport industry. During the early 1980s, Martin played professional tennis in Europe. She decided to move to America to play tennis and was offered a full tennis scholarship to Oral Roberts University. Upon graduation, Martin was appointed as the Division I women’s tennis coach for Oral Roberts University. She coached and taught at Oral Roberts for 10 years. After leaving Oral Roberts, Martin coached Division III tennis at Peace College, and later she coached Division II tennis at Florida Southern College. While coaching at Florida Southern College, Martin was honored to receive the “Coach of the Year” award for the Sunshine State Conference in 2001. Martin has been involved as a facilitator and coach at numerous athletic camps and recreational programs; many of them were designed to get children interested in athletics, or help them improve their athletic abilities. 


Martin was born and raised in Johannesburg, South Africa. She moved to the United States in 1982 in order to play tennis. In 2005, Martin moved to the Lynchburg area and now lives in the Boonsboro area with her puppy, Millie. She views each difficult situation in life as an opportunity to learn and grow, and encourages her students to do the same. Martin has a love for traveling and has traveled to many countries of the world. She desires to continue to travel in order to see and experience different places and new cultures. She is also an artist and loves to paint pictures. 

Personal Statement and Favorite Scripture Verses

“My greatest passion is to be a teacher and mentor to my students, most importantly in their walk with the Lord, and secondly as they prepare for their futures and discover the direction in which God is calling them.”   

Favorite Scripture Verses:

  • "But they who wait for the LORD shall renew their strength; they shall mount up with wings like eagles; they shall run and not be weary; they shall walk and not faint" (Isaiah 40:31).
  • "Trust in the LORD with all your heart, and lean not on your own understanding; in all your ways acknowledge Him, and He shall direct your paths" (Proverbs 3:5-6).