About Digital Media & Communication Arts
Students declared under the Digital Media & Communication Arts major work toward Liberty University's B.S. degree in Digital Media & Communication Arts. This degree prepares students for entry-level careers in strategic communications, broadcasting, journalism or speech communication.
Learning outcomes for each concentration and core courses*:
Strategic Communication students will learn to:
- Research and develop communication strategies.
- Create and evaluate persuasive messages.
- Disseminate those messages through a variety of media.
- Manage communication campaigns, programs and organizations.
Digital Media students will demonstrate an understanding of broadcasting theory and principles, including:
- The whole process of producing projects from script writing through production.
- Recent developments in new broadcasting formats and applications on the Internet.
- Issues related to professional practice in digital media.
- The integration of a Judeo-Christian ethical worldview as a professional.
Digital Media students will demonstrate a proficiency in:
- Basic audio and video skills.
- Linear and non-linear editing skills.
- Critiquing productions, and the use of computer-based digital broadcasting production tools.
Journalism students will be able to:
- Develop story ideas.
- Gather pertinent information from a variety of sources.
- Use the Judeo-Christian ethics as the basis for effective, accurate and objective treatment of information.
Speech Communication students will develop the ability to:
- Prepare and present effective messages.
- Evaluate communication critically.
- Comprehend various theoretical perspectives of communication processes.
* Core Courses are courses that are required of all DMCA majors.
For more information regarding the Digital Media & Communication Arts major, please contact Professor Bruce Kirk, Chair of Digital Media & Communication Arts, through email at firstname.lastname@example.org or by calling (434) 582-7220, (434) 582-2111 or toll-free at (800) 543-5317 (option #2) and asking to be transferred to extension 2111.