Strategic Communication (B.S.)

BS in Strategic Communication

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Residential Program

Launch your career with the knowledge and skills you need to succeed in the communication field with a Bachelor of Science in Strategic Communication. Through hands-on experience and real client interaction, you’ll build a résumé that will get you noticed in this dramatically expanding employment area.

In Liberty’s Department of Digital Media & Communication Arts, you’ll learn from our expert, award-winning faculty, who don’t just talk about strategic communication — they’ve done it. You’ll graduate with expertise in advertising, public relations, branding, and digital promotions and be ready to create persuasive integrated marketing communication campaigns relevant to today’s marketplace.

Careers You Could Have

  • Advertising Manager
  • Communication Manager
  • Customer Relationship Manager
  • E-Business Marketing Specialist
  • Public Relations Manager
  • Social Media Marketing Manager
  • Web Strategies Specialist

Learn How To

  • Develop effective mobile and online communication plans
  • Become a transmedia storyteller
  • Design and manage social media and web strategies
  • Create persuasive integrated marketing communication campaigns

Academic Information

Choose Your Concentration(s)

Credit Hours

  • 120 credit hours

Courses You Could Take

  • Introduction to Graphic Design (ARTS 222)
  • Media Writing (JOUR 225)
  • Persuasive Advertising & Storytelling (STCO 346)
  • Strategic Social Media (STCO 348)
  • Creating Affiliate Loyalty in a Digital Age (STCO 426)

Program of Study (DCPs)

Where Students Have Interned 

  • Fox News Channel—Fox & Friends
  • The Hershey Company
  • Focus on the Family
  • Verizon Wireless (Tampa, Fla.)
  • New Venture Media Group 
  • The O League 
  • Altitude Marketing
  • Thriveworks, Thrive Counseling
  • Prototype Advertising
  • Orchard Hill Church (Pittsburgh, Pa.)

Where Alumni Have Worked 

  • Christian Broadcasting Network (CBN)
  • Taco Bell (corporate)
  • Nordstrom
  • Fox News
  • Amazon
  • McDonald’s (corporate)
  • Chick-fil-A (marketing directors of franchises, etc.)
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