Department Chair, Digital Media & Communication Arts
Associate Professor, Digital Media & Communication Arts
Dr. Bruce Kirk spent 33 years in the broadcasting field, working in 8 markets and with 12 stations in both radio and television. His goal at Liberty is to be able to transfer some of his experiences into meaningful opportunities for his students, and to prepare them for “how the business works.”
Dr. Kirk began his studies by pursuing a career in Pharmacy, but earned his bachelor’s degree in Liberal Arts. After completing his undergraduate work, Dr. Kirk discovered his passion for broadcast, and began to pursue this path.
Dr. Kirk earned his MA from Spring Arbor University in Communication in 2010, and earned his doctorate in Educational Leadership in 2015 from Liberty University. His dissertation research was focused on the use of a social media application in a student-centered classroom setting, when compared against traditional teaching. The exploratory research focused on experiential and collaborative learning.
Dr. Kirk is the winner of five television Emmys, two of which were won for Investigative Journalism. He has held most every position in the field, including Assignment Editor, Producer, Executive Producer, Editor, Photographer, Reporter, Field Anchor, Studio Anchor, Field Producer, Special Projects producer, Executive Producer, Managing Editor, Assistant News Director and News Director. Dr. Kirk’s work has allowed him to travel internationally to cover news in Australia, Brazil, Canada and Mexico, as well as across the United States. He has covered Super Bowls, and NBA and NHL finals.
Dr. Kirk’s political work is extensive. He has interviewed U.S. Presidents Jimmy Carter, George H.W. Bush, Bill Clinton, and Vice President Walter Mondale. Dr. Kirk has done features on political figures and events like President Ronald Reagan; presidential candidates Sen. John McCain, Sen. Ted Kennedy and Sen. John Glenn; and numerous national party conventions.
Dr. Kirk’s vast industry experience has enabled him to mentor many that have gone on to have successful careers with Fox, NBC, CBS and CNN; and in markets such as Dallas, Phoenix, Washington, D.C., New York, Detroit and San Diego. Dr. Kirk taught broadcast media and journalism at the Walter Cronkite School of Journalism at Arizona State University. He also taught as an adjunct professor at Liberty University for about 5 years, before returning in 2009 as a full-time professor.
Dr. Kirk is married to his wife June, and has four kids, two boys and two girls.
Dr. Kirk enjoys his work at Liberty, where he works to convey the importance of media to all of his students:
“The media is so critical in all of our lives, that we must know more about it to be successful advocates for Christ.”
Dr. Kirk also oversees all internships within the School of Communication & Creative Arts.