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| COMMUNICATION (residential) |
Bachelor of Science
|
The purpose of the Communication major is to provide students of advertising and public relations, broadcasting, speech and journalism with a theoretical understanding of various communication processes and the ability to make practical application of knowledge in a multiplicity of professional and personal contexts.
| CAREER OPPORTUNITIES |
|
Advertising |
Television/Film |
Public Relations |
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| COURSES |
Advertising and Public Relations specialization
| COMS 110 | Intro to Mass Communication | 3 |
| COMS 210 | Communication Perspectives | 3 |
| COMS 220 | Mass Communication Writing | 3 |
| COMS 223 | Audio/Video Basics | 3 |
| COMS 234 | Copy Editing | 3 |
| COMS 307 | Principles of Ad and PR | 3 |
| COMS 340 | Publication Design | 3 |
| COMS 360 | Professional Communication | 3 |
| COMS 387-394, 396-399 | Communication Practicum (3 @ 1 hour each) | 3 |
| COMS 489 | Communication Campaigns | 3 |
| COMS 499 | Internship | 3 |
| Advertising | ||
| COMS 346 | Advertising Copywriting & Design | 3 |
| COMS 356 | Direct Marketing Communication | 3 |
| OR | ||
| Public Relations | ||
| COMS 357 | Public Relations Writing | 3 |
| COMS 367 | Public Relations Strategies | 3 |
| Credit hours: | 42 | |
Broadcasting specialization
| COMS 110 | Intro to Mass Communication | 3 |
| COMS 210 | Communication Perspectives | 3 |
| COMS 220 | Mass Communication Writing | 3 |
| COMS 222 | Desktop Publishing | 3 |
| COMS 223 | Audio/Video Basics | 3 |
| COMS 360 | Professional Communcation | 3 |
| COMS 387-394, 396-399 | Communication Practicum (3 @ 1 hour each) | 3 |
| COMS 484 | Communication Law and Ethics | 3 |
| COMS 488 | Survey of Media Business | 3 |
| COMS 499 | Internship | 3 |
| Video | ||
| COMS 323 | Script Writing | 3 |
| COMS 333 | Video Production | 3 |
| COMS 473 | TV News Production | 3 |
| COMS 483 | Advanced TV | 3 |
| OR | ||
| Audio | ||
| COMS 324 | Announcing | 3 |
| COMS 334 | Audio Production | 3 |
| COMS 454 | Radio News | 3 |
| COMS 474 | Advanced Audio | 3 |
| Credit hours: | 42 | |
Journalism specialization
| COMS 110 | Intro to Mass Communication | 3 |
| COMS 210 | Communication Perspectives | 3 |
| COMS 220 | Mass Communication Writing | 3 |
| COMS 234 | Copy Editing | 3 |
| COMS 360 | Professional Communcation | 3 |
| COMS 387-394, 396-399 | Communication Practicum (3 @ 1 hour each) | 3 |
| COMS 484 | Communication Law and Ethics | 3 |
| COMS 485 | Investigative Reporting | 3 |
| COMS 499 | Internship | 3 |
| Print Track | ||
| COMS 222 | Desktop Publishing | 3 |
| COMS 340 | Publication Design | 3 |
| COMS 482 | Specialized Publications | 3 |
| Choose one (3 hrs) | ||
| COMS 373 | Editorial and Opinion | 3 |
| COMS 374 | Magazine Writing | 3 |
| Broadcast Track | ||
| COMS 223 | Audio/Video Basics | 3 |
| COMS 324 | Announcing | 3 |
| COMS 473 | TV News Production | 3 |
| Choose one (3 hrs) | ||
| COMS 323 | Script Writing for Visual Media | 3 |
| COMS 454 | Radio News Production | 3 |
| Credit hours: | 42 | |
Speech Communication specialization
| COMS 110 | Intro to Mass Communication | 3 |
| COMS 210 | Communication Perspectives | 3 |
| COMS 220 | Mass Communication Writing | 3 |
| COMS 315 | Oral Interpretation | 3 |
| COMS 325 | Interpersonal Communcation | 3 |
| COMS 330 | Small Group Communication | 3 |
| COMS 335 | Argumentation | 3 |
| COMS 345 | Persuasion | 3 |
| COMS 355 | Organizational Communication | 3 |
| COMS 360 | Professional Communication | 3 |
| COMS 455 | Communication Theory | 3 |
| COMS 465 | Communication Theory | 3 |
| COMS 465 | Rhetorical Theory | 3 |
| COMS 475 | Criticism of Public Address | 3 |
| COMS 499 | Internship | 3 |
| Credit hours: | 42 | |
