Undergraduate Catalog 2017-2018

School of Communication & Digital Content

Administration

Bruce Kirk, B.G.S., M.A., Ed.D.
Dean, Department of Communication & Digital Content
Associate Professor of Communication Studies


Program Directors

A listing of program directors can be viewed at http://www.liberty.edu/programdirectors.


Faculty

The faculty roster, which can be sorted by department and faculty type, is available at http://www.liberty.edu/index.cfm?action=faculty&PID=19959&CatID=27.


PURPOSE
The School of Communication & Digital Content, comprising the Departments of Digital Media and Journalism, and Strategic and Personal Communication, offers undergraduate and graduate degrees in order to prepare scholars and practitioners in the execution and theory of the communication field. Majors, by department, include: Digital Media and Journalism: Digital Media and Journalism; Strategic and Personal Communication: Communication and Strategic Communication.


Department of Digital Media & Journalism

John Rost, B.A., M.F.A.
Chair, Digital Media and Journalism
Assistant Professor of Communication Studies

PURPOSE
The purpose of the Department of Digital Media and Journalism is to produce redemptive storytellers as communication professionals who are equipped with specific skills in videography, editing, audio production, on-air performance, and digital content and journalistic writing – all expressed through a multitude of genres and based on a Christ-centered perspective that governs everything undertaken in the field. Studying in Digital Media and Journalism will prepare students for a worldwide market to:

  1. Use professional skills with great integrity as an expression of high moral and ethical values in storytelling.
  2. Possess both theoretical and historical understanding of Digital Media and Journalism.
  3. Make first-hand, practical application of knowledge in professional and personal contexts as a communicator in the field of Digital Media & Journalism.

Career Opportunities

Acting News Anchor
Advertising News Directing
Business News Reporting
Communication Research Public Relations
Copy Editing Radio
Copy Writing Reporting
Corporate Team Building Public Affairs
Editing Publications Sales
Education Social Work
Film Speech Writing
Graphic Illustration Television
Journalism Teaching
Lobbying Tutoring
Ministry Web Design

Digital Media Major (B.S.)

PURPOSE
The concentrations under this major are committed to preparing students for success in a digital, social and interactive media job market that is dramatically growing with each passing year.  The concentrations cover the digital job market: video, audio, social and interactive media, storytelling and performance, while creating stories across multiple platforms.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Create stories across multiple platforms.
  2. Apply digital media knowledge, skills and behaviors to best practices in the discipline.
  3. Create media reflective of the nature and heart of God.

Audio Concentration
The student will be able to:

  1. Utilize current digital media equipment to create broadcast quality sounds for productions.
  2. Develop sound, sound effects and sound design for effective storytelling.
  3. Evaluate audio elements of digital media productions.

Performance Concentration
The student will be able to:

  1. Utilize principles of style, color and fashion as they relate to personal appearance on camera.
  2. Evaluate delivery styles and techniques.

Video Concentration
The student will be able to:

  1. Utilize current digital media equipment to capture broadcast quality footage.
  2. Implement effective storytelling as evidence by the production of broadcast quality packages.

Writing for Digital Media Concentration
The student will be able to:

  1. Create one story told in multiple story environments over diverse media.
  2. Apply storytelling and story world creation skills to transmedia scenarios.
  3. Develop business plans for transmedia programing.

Programs of Study – Degree Completion Plans

Delivery Format: Residential Only
Bachelor of Science in Digital Media (B.S.) - Audio
Bachelor of Science in Digital Media (B.S.) - Performance
Bachelor of Science in Digital Media (B.S.) - Video
Bachelor of Science in Digital Media (B.S.) - Writing for Digital Media


Journalism Major (B.S.)

PURPOSE
The purpose of the journalism major is for the student to be able to create and prepare news and content in a fashion appropriate for all media; from digital to video to traditional in an ever-growing and changing media market. This prepares the student for careers such as content producer and manager, reporter, copywriter, editor, columnist, sports writer and freelance writer.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Utilize best practices for journalism while maintaining a Christian worldview.
  2. Research and create content based on journalist practices and principles.
  3. Prepare news and content in a format and style appropriate for traditional and social media platforms.

Program of Study – Degree Completion Plan

Delivery Format: Residential Only
Bachelor of Science in Journalism (B.S.)


MINORS

Digital Media - Audio Minor

Delivery Format: Residential Only
Digital Media - Audio Minor (Resident)


Digital Media - Editing Minor

Delivery Format: Residential Only
Digital Media - Editing Minor (Resident)


Digital Media - Performance Minor

Delivery Format: Residential Only
Digital Media - Performance Minor (Resident)


Digital Media - Video Minor

Delivery Format: Residential Only
Digital Media - Video Minor (Resident)


Digital Media – Writing for Digital Media Minor

Delivery Format: Residential Only
Digital Media - Writing for Digital Media Minor (Resident)


Journalism Minor

Delivery Format: Residential Only
Journalism Minor (Resident)


Strategic and Personal Communication

Kristen Hark, B.S., M.A., Ph.D.
Chair, Strategic and Personal Communication
Assistant Professor of Communication Studies

PURPOSE
The purpose of the Department of Strategic and Personal Communication is to develop and equip strategic and integrated communication professionals with essential knowledge of the discipline and a Christ-centered approach to the marketplace. Our programs prepare students to:

  1. Integrate theory and practice into the planning and execution of communication for all marketplace contexts.
  2. Develop an understanding of fundamental communication frameworks that integrate complex relationships and constructive content in real-world settings.
  3. Cultivate strategic competence for all levels of corporate, social and non-profit communication.

LAMBDA PI ETA HONOR SOCIETY
Advisor: Dr. Cecil Kramer

Lambda Pi Eta (LPH) is the National Communication Association’s official honor society at four-year colleges and universities. As an accredited member of the Association of College Honor Societies (ACHS), Lambda Pi Eta has active chapters at four-year colleges and universities worldwide. LPH represents what Aristotle described in The Rhetoric as three ingredients of persuasion: logos (Lambda), meaning logic; pathos (Pi), relating to emotion; and ethos (Eta), defined as character credibility and ethics. Lambda Pi Eta recognizes, fosters, and rewards outstanding scholastic achievement while stimulating interest in the communication discipline.

To be eligible for admission, undergraduate students must meet the following criteria:

  1. Complete 60 semester credit-hours (90 quarter credit-hours)
  2. Have a minimum cumulative GPA of 3.00 for all courses taken
  3. Complete the equivalent of 12 semester credit-hours (18 quarter credit-hours) in communication studies
  4. Have a minimum GPA of 3.25 for all communication studies courses
  5. Currently be enrolled as a student in good standing, as determined by the institution's policies
  6. Rank within the highest thirty-five percent of one’s class in general scholarship

Career Opportunities

Advertising Lobbying
Business Human Resources
Branding Ministry
Branding/Marketing Non-Profit Corporate
Communication Officer Public Affairs
Communication Director Public Relations
Communication Research Reporting
Community Relations Sales
Content Development Social Work
Editing Social Writing
Fundraising Teaching
Fundraising Development  

Communication Major (B.S.)

PURPOSE
The purpose of the Communication Major is to develop the skills, knowledge, conscience of the next generation of communication leaders and professionals.  This major provides students the ability to practically apply theoretical communication processes, create and deliver effective messages, practice ethical communication and solve practical problems in all areas of communication.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Master communication in its variety of forms and practices
  2. Utilize best practices for communication while maintaining a Christian worldview.
  3. Create effective and audience appropriate messages.

Communication Concentration
The student will be able to:

  1. Demonstrate communication competency through verbal, non-verbal, and computer-mediated channels.
  2. Evaluate the effectiveness of various approaches to business communication.

Integrated Communication Concentration
The student will be able to:

  1. Demonstrate communication competency through verbal, non-verbal, and written forms.
  2. Evaluate the effectiveness of various approaches to professional communication.

Programs of Study – Degree Completion Plans

Delivery Format: Residential Only
Bachelor of Science in Communication (B.S.) - Communication
Bachelor of Science in Communication (B.S.) - Integrated Communication

Strategic Communication Major (B.S.)

PURPOSE
The purpose of the strategic communication major is for students to learn to develop effective audience specific cross-platform strategic communication campaigns. This prepares them for careers in advertising, social media management, integrated marketing communications, digital promotion and interactive marketing among others.

PROGRAM LEARNING OUTCOMES
The student will be able to:

  1. Utilize strategic communication while maintaining a Christian worldview.
  2. Develop effective, audience appropriate cross-platform strategic communication campaigns.
  3. Evaluate strategic and tactical communication practices.

Programs of Study – Degree Completion Plans

Delivery Format: Residential Only
Bachelor of Science in Strategic Communication (B.S.) - Social Media Management
Bachelor of Science in Strategic Communication (B.S.) - Strategic Communications

DEGREE COMPLETION PLANS
Degree Completion Plans for programs offered by the School of Communication & Creative Arts can be accessed at: www.liberty.edu/dcps.



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