Marketing
B.S. in Business Administration
Marketing students will master skills in advertising, market research, and marketing and consumer behavior. You will develop skills critical to understand the needs and preferences of consumers and develop product offerings that meet their needs. You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.
Academic Program
In addition to the required core classes on the degree completion plan, each student is required to complete various cognate classes that specialize in marketing.
Cognate Classes
- Marketing Research: BUSI 331
- Sales Management and Professional Selling: BUSI 431
- Marketing Brand Management: BUSI 433
- BUSI 430, 435, 436 or 437
- Capstone: Human Resource and Marketing: BUSI 490
Marketing Degree Completion Plan:
Degree Completion Plans are found on the CASAS web pages.
Career Opportunities
- Market Research
- Brand Management
- Advertising
- Promotions
- Public Relations
Contact a Professor
Kendrick Brunson: kwbrunson@liberty.edu
George Young: gyoung@liberty.edu
Paul Young: peyoung2@liberty.edu
