Business Administration (B.S.) - Marketing Analytics

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Marketing Analytics students will master skills in consumer behavior, market research, survey design, and marketing analysis. You will develop skills critical to understanding the needs and preferences of consumers, how to conduct meaningful research to identify unmet needs and product/service improvements in the marketplace, and measure marketing effort effectiveness. You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.

Academic Program

In addition to the required core classes on the degree completion plan, each student is required to complete various classes that specialize in marketing analytics.


Sampling of program courses:

  • Marketing Research: BUSI 331
  • Consumer Behavior: BUSI 332
  • Survey Design: BUSI 452
  • Applied Marketing Analytics: BUSI 453
  • Capstone: Human Resource and Marketing: BUSI 490

Program of Study

View Degree Completion Plan

Career Opportunities

  • Marketing Research Analyst
  • Product/Brand Manager
  • Digital Marketer
  • Marketing Executive
  • Content Manager

Advising Information

Contact a Professor

Dr. Ken Brunson:
Dr. Emily Knowles:
Dr. Chris Huseman:


Green Hall 1652
(434) 592-7321


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