Business Administration (B.S.): Digital Marketing & Advertising

BS in Business Administration: Digital Marketing and Advertising

Residential Program

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With a Bachelor of Science in Business Administration: Digital Marketing and Advertising, you will master skills in market research, digital marketing, and advertising. You will develop skills critical to understand the needs and preferences of consumers and how to attract, convert, and retain customers through digital content. You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.

In addition to the required core classes on the degree completion plan, each student is required to complete various classes that specialize in digital marketing and advertising.

Cognate Classes

  • Marketing Research: BUSI 331 
  • Digital Marketing in a Virtual World: BUSI 436 
  • Conversion and Optimization: BUSI 439 
  • Customer Retention Through Digital Marketing: BUSI 442 
  • Capstone: Human Resource and Marketing: BUSI 490 

Program of Study

View Degree Completion Plan  (DCP)

Career Opportunities

  • Digital Marketer
  • Developer
  • Promotions Manager
  • Social Marketer
  • Advertising Executive


Contact a Professor
Dr. Emily Knowles

Dr. Chris Huseman


Green Hall 1652
(434) 592-7321


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