|Mr. Cason sharing Bud's Best Cookies|
The Small Business Entrepreneurship (BUSI 435) and the Principles of Management (BUSI 310) class had the pleasure of welcoming Bud Cason, founder and CEO of Bud's Best Cookies, on December 3rd and 4th to the classroom. Mr. Cason shared his business experience and passion for the cookie-making business. Concluding the presentation, Mr. Cason provided small bags of cookies for every student in attendence to take with them.
Prior to starting Bud's Best in 1991, Bud Cason owned and ran Greg's Cookies in Birmingham. He purchased the business in 1970. Sales were only one million dollars per year. In 1983, he purchased Bishop Baking Company (a snack cake company) in Cleveland, TN. He sold the two companies in 1986 when revenues were 23 million. Bud had to sign a 5-year non-compete agreement.
Bud's Best Cookies began construction of the 89,000 sq. ft. building in 1991. The first cookies were sold in April of 1993. Sales for 1993 were 1.8 million. Bud Cason started a whole new concept (bite size cookies) and very few of his "old" customers were willing to switch brands. They were still selling the full-size, economy cookies. Bud was now making an upscale, bite size cookie.
Over the years the facility has grown to over 130,000 square feet, and 2011 sales were over 33 million. The company continues to grow despite stiff competition and slotting fees - the "rent" retailers usually demand just to "allow" you on the shelf.
Since 1995, Bud's Best has been contract manufacturing for a national baking company and won the "Co-packer of the Year Award" in 1998 for manufacturing excellence.
The third addition to the factory was started in 2001 and completed in 2002. An additional 47,000 square feet of warehouse space was added and one of the 80 foot ovens was extended to 160 feet, doubling the sandwich cookie production capability from four thousand to eight thousand sandwich cookies per minute!...
Find out more behind the story of Bud's Best Cookies.