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LU - Marketing
BUSINESS MAJOR with MARKETING SPECIALIZATION
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B.S. in Business |
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If you are willing to work hard, our marketing program will prepare you for a challenging, well-paying career in marketing. Our goal is to provide you with an understanding of the concepts and best practices as well as the experiences that will prepare you to compete successfully in an entry-level marketing position. Our difference is that we provide instruction from a distinctly Christian perspective where you will be challenged and encouraged to develop your spiritual life along with your academic pursuits. Marketing positions exist in every industry. A marketing career has proven to be an excellent starting point in a career leading to top management of all kinds of organizations.
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Marketing student Valinda Bishop is interning at Harris Corporation this semester. |
The 2010 Cruise Marketing class pauses after class on the Navigator of the Seas in the Caribbean.
BUSINESS MAJOR with MARKETING SPECIALIZATION
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B.S. in Business |
COURSES |
Residential courses
| ACCT 211 | Principles of Accounting I | 4 |
| ACCT 212 | Principles of Accounting II | 4 |
| BUSI 300 | Business Communications | 3 |
| BUSI 301 | Business Law | 3 |
| BUSI 303 | International Business | 3 |
| BUSI 310 | Principles of Management | 3 |
| BUSI 320 | Corporate Finance | 3 |
| BUSI 330 | Marketing | 3 |
| BUSI 331 | Marketing Research | 3 |
| BUSI 400 | Strategic Planning/Business Policy | 3 |
| BUSI 431 | Sales Management and Professional Selling | 3 |
| BUSI 433 | Marketing Management | 3 |
| BUSI 472 | Organizational Ethics | 3 |
| Plus two of the following: BUSI 430, 435, 436, 437, or 497 | 3 | |
| ECNC 214 | Principles of Economics | 3 |
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Residential credit hours: |
50 | |
Online courses
| ACCT 211 | Principles of Accounting I | 4 |
| ACCT 212 | Principles of Accounting II | 4 |
| BUSI 301 | Business Law | 3 |
| BUSI 310 | Principles of Management | 3 |
| BUSI 320 | Corporate Finance | 3 |
| BUSI 321 | Money and Banking | 3 |
| BUSI 330 | Marketing | 3 |
| BUSI 331 | Marketing Research | 3 |
| BUSI 430 | Promotion Strategy | 3 |
| BUSI 433 | Marketing Management | 3 |
| CMIS 201 | Introduction to Computer-based Systems | 3 |
| ECNC 213 | Principles of Economics I | 3 |
| ECNC 214 | Principles of Economics II | 3 |
| MATH 201 | Introduction to Probability and Statistics | 3 |
| BUSI | Electives | 9 |
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Online credit hours: |
53 |
