Marketing students will master skills in advertising, market research, and marketing and consumer behavior. You will develop skills critical to understand the needs and preferences of consumers and develop product offerings that meet their needs. You will learn business skills pertinent to the fields of general business, accounting, finance and marketing in both the domestic and international marketplace. Courses will prepare you to serve effectively as a business expert in the modern business world, integrating faith with learning in a professional atmosphere.
In addition to the required core classes on the degree completion plan, each student is required to complete various cognate classes that specialize in marketing.
Degree Completion Plans are found on the CASAS web pages.